PROMOTING YOUR ONLINE STORE
1. LINK TO ARTIST PAGE
Highlight and feature the store on the artist’s website with a link to the store for purchase.
2. EMAIL MARKETING
If you have an email list of fans/customers, we recommend sending an email blast announcing your Online Store or pre-sale with a link to your Bandwear Online Store URL for purchase.
For PreSales/Crowdfunding, we recommend sending emails at least once a week with different updates on the project from the artist, all pointing fans to the store for purchase.
For your ongoing Online Store, consider sending emails at least monthly, highlighting different products, or promoting a special or coupon code.
3. COUPON CODES, SPECIAL OFFERS
Keep a continued interest in your online store by consistently offering some type of coupon code or special.
Get 10% off all items for the month of July with coupon code XXX10.
Coupon codes and special offers are especially successful during the critical holiday sales season, starting with Black Friday at the end of November.
4. LIMITED EDITION PRODUCTS
Many artists have seen great success in offering “Limited Edition” products – usually marketed around holidays, seasons, or special events like a festival, tour, or new release. For ex: A special tank top for the summer, a one-of-a-kind hoodie for the winter, a “limited edition” t-shirt for an upcoming tour, etc.
Limited edition products – where a product is offered in small quantities or for a limited time period – can allow fans to feel like a special “insider” with the band, which can increase sales and profits for artists. Bandwear can also assist in the manufacturing of any merch item, helping you save and make even more profits!
Check out some of our top-selling products or email sales@bandwear.com for pricing and info on merch items!
5. OTHER MARKETING IDEAS
Think outside the box! Issue a press release for an upcoming tour, schedule radio appearances, or announce product pre-sales at gigs!